Joe Schwarcz: Parts of Bayer's History Can Be Cause for a Corporate Headache
Joe Schwarcz: Parts of Bayer's history can be cause for a corporate headache
His accidental synthesis of “mauve” while attempting to make quinine from coal tar launched the synthetic-dye industry and precipitated widespread research into “coal tar dyes” by an array of competitors. A rainbow … Whether the company actually knew …
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